US First Organic Gardening Company Back To The Roots Raises $ 15 Million Series D Funding to Accelerate Product Innovation and New Distribution Growth |


OAKLAND, California, 23 November 2021 / PRNewswire / – Back to the Roots, the world’s fastest growing organic garden brand and largest millennial garden brand, today announced that it has $ 15 million in D-series financing to accelerate product innovation and support the growth of new distribution.

Major investors in the round include S2G Ventures, Loft Growth Partners, Fenwick brands, Echo Capital and the leaders in lawns and gardens Steve hill & Jim feinson. Current investors in the fast-growing brand include Ayesha Curry, Carmelo Anthony, founder of Toms Shoes Blake Mycoskie, and Tony robbins & Pierre Guber (via their AoT fund).

The funding announcement comes at a time of rapid growth and expansion for the organic gardening company run by Millennial, with consumers expected to spend more than $ 100 million this year on Back to the Roots products in retail stores and online.

“We have the opportunity to build the garden brand for the next generation – a brand that helps reconnect families to their food, to the land and truly to each other, ”said Back to the Roots Co-Founder and Co-CEO Nikhil arora. “We feel like we are just getting started with all of the exciting opportunities that lie ahead, and we are grateful to our investors for sharing this vision and helping us make it happen.”

Back to the Roots began as a college cooking experiment when Arora and the co-CEO Alexandre Vélez were elderly at University of California, Berkeley. Since then, the company has grown into a national brand that has shaken up the 48 billion dollars the lawn and garden industry with its innovative and unique products for children and families. Today, Back to the Roots products are available at more than 10,000 outlets nationwide, including The Home Depot, Lowes, Target, Walmart, Cost Plus, Albertsons, HEB, Amazon and Costco.

Over the past two years, Back to the Roots, which first became known for its small-space indoor grow kits, has expanded its offering to include outdoor gardening products ranging from a range of organic products, 100% United States-From seeds grown to raised beds or organic peat-free potting soil, while maintaining the brand’s primary focus on durability and ease of use for new gardeners. Back to the Roots now has products for every type of home gardener, from those with limited space using grow kits to those who use the company’s soil and seeds in their outdoor flower beds.

Velez, who immigrated to the United States as a child Colombia, and Arora, a 1st generation American Indian, were recognized for their innovative spirit and entrepreneurial dynamism by Fast Company’s “most innovative companies”, the “25 best entrepreneurs under 25” of BusinessWeek, the “30s under 30” of Inc. 500, Forbes “30 Under 30”, CNN’s “10 Next Entrepreneurs to Watch”, BBC’s Top Global Social Entrepreneurs, Forbes 40 Under 40, EY Entrepreneur of the Year and President Obama’s Champions of Change.

“We are honored to have the continued support of our current investors and many new investors as we write this next chapter for Back to the Roots, expanding our offerings for our customers and deepening our partnerships with our key business partners,” said declared Back to the Co-CEO of Roots Alexandre Vélez. “We want to bring Back to the Roots gardening products into every home and classroom in America, and this funding will help us get closer to that. “

Back to the Roots is also working to give back by bringing gardening to elementary school students across the country through its #GrowOneGiveOne campaign: When customers share a photo of their Back to the Roots garden on social media, the company donates an organic growing kit and STEM program in an elementary school class of the customer’s choice.

For more information on Back to the Roots and this fundraising round, please visit

About Back to the roots

Back to the Roots is an organic gardening company that has evolved from an urban mushroom farm to Oakland, California to a thriving national brand and the fastest growing gardening business in the country. With a mission to reconnect everyone to the origin of food, co-founders Nikhil and Alejandro are transforming the gardening industry by allowing anyone, anywhere, to grow their own food. Their award-winning line of organic gardening kits and seeds are currently distributed to more than 10,000 stores, including Walmart, The Home Depot, Target, Lowe’s, Whole Foods and Amazon.


Ida Bo Frazier

The Rose group / Back to basics

[email protected]

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SOURCE Back to basics


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