True/False Film Fest set to boost local economy through tourism | Central Missouri News


COLUMBIA — This year’s True/False Film Fest lineup has just been released, featuring more than 100 screenings of the latest and most compelling films. The festival will run from March 3 to 6 and will screen films from Thursday evening to Sunday evening.

According to the event’s website, it will offer a long creative place-making weekend in which filmmakers, artists, musicians and others remake downtown Columbia into a one-of-a-kind experience.

The festival attracts people from this region of the country and around the world. It has a significant impact on the local economy from a tourism point of view.

“There are two ways of looking at it. First of all, there is of course this direct impact which involves people from out of town staying the night in our hotels, shopping in our stores and dine at our restaurants,” Strategic Communications said. said Megan McConachie, director of the Columbia Convention and Visitors Bureau. “Then there’s a secondary economic impact which is the great reputation Columbia gets as a destination where people really appreciate art and film.”

The festival can also have a long-lasting effect on the city.

“Columbia is a community where art is valued and where movies are valued, which can attract people not only to visit here, but to live here and locate their businesses here, knowing that this is one of the big things that people look forward to every year,” McConachie said.

In 2018, the Columbia Convention and Visitors Bureau commissioned an economic impact study for the True/False Film Fest which resulted in a $2.2 million result. In 2019, the festival sold over 54,000 tickets, attracting thousands of people to the region.

After a year where True/False has not been the same as in the past due to the coronavirus outbreak, the 2022 event is expected to resume regular operations next month with COVID-19 precautions in place. The festival will require proof of vaccination or a negative COVID test for entry. You will also have to wear masks.

To discover the 2022 program, click here.

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