The reactivation of tourism in Panama provided a total economic impact for the country’s economy of $500,492,130 from January 2021 to April 2022, reports the Tourism Promotion Fund (Promtur).
‘The agreements with organizations such as Expedia, Hotelbeds, Copa Airlines, Air Europa, Edreams, Maxitravel, Dream and Travel, among others, are a fundamental tool in our strategy to ensure demand generation, through the sale of the destination in priority markets that are defined in the ATP Sustainable Tourism Master Plan,” said Fernando Fondevila, General Manager of PROMTUR Panama.
Through these agreements, which include sales and marketing actions aimed at both the end consumer and the retailer, Panama’s exposure in target markets has been maximized.
The official also highlighted the importance of alliances such as that of Hotelbeds, the largest bank of beds in the world, which is one of the most important agreements, in terms of scope and economic impact on the country. .
“For 16 months, Hotelbeds has continuously promoted Panama’s hotels, tourism products and services to travel agents, tour operators and suppliers that are part of the network,” he said.
The agreement has also contributed to positioning Panama as a tourist destination of interest for more than 60,000 buyers in the travel sector; and the gradual reactivation of demand from the United States, Canada, France, Germany, Spain, Mexico, Brazil, Colombia, Costa Rica and Argentina.
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