New e-commerce business delivers grocery deliveries to your door in 15 minutes


JOKR, a new company that aims to deliver groceries to your door in 15 minutes, has expanded its presence in Queens. A delivery driver for JOKR, pictured (Photo provided by JOKR).

November 15, 2021 Sponsored story

A start-up that delivers groceries to its customers’ doorsteps, typically within 15 minutes, has expanded from Manhattan to Queens.

JOKR, an e-commerce company launched in Latin America in February and entering the U.S. market in June, now ships to residents of Long Island City with the intention of serving other areas of Queens in the future.

Customers can use the company’s specialized app to order groceries, household products, alcohol, pet food, and non-prescription drugs without paying a delivery fee . There is also no minimum order amount and the company says its prices match those of local supermarkets.

JOKR, headquartered in Manhattan, promises to deliver products to its customers at a rapid rate, as long as their app users are within a 1 mile radius of a known corporate “micro-warehouse”. under the name of hub.

The startup operates its hub in Queens at 11-08 44th Dr. and delivers north to 36e Avenue and east until 34e Street. The Long Island City hub also serves south to Greenpoint, Brooklyn.

JOKR delivers north to 36th Avenue and east to 34th Street (Image provided by JOKR)

JOKR delivers north to 36th Avenue and east to 34th Street (Image provided by JOKR)

The e-commerce company has staff working in the 2,200 square foot hub that assembles the orders that customers submit through the JOKR app.

The delivery men, who are all directly employed by the company, then travel around the neighborhood by bicycle or electric bicycle and place the orders.

“We are trying to create the next generation of shopping with fresh produce and favorite local brands,” said Tyler Trerotola, US co-founder of JOKR.

“From your busy parent trying to cook a last minute meal, to your young professional who forgot certain ingredients, you can have these products delivered to your door in 15 minutes.”

The demand for home grocery deliveries has increased during the pandemic and has become very common, Trerotola said. The company is looking to improve the customer experience by making deliveries faster and helping people save time, he said.

“We are trying to build something immediate. People demand convenience and instant gratification, ”said Trerotola, who added that the company derives its name from the wild card, which means a quick result, much like the JOKR app service.

The company’s business model is based on establishing low-cost hubs at various locations in a region. JOKR has 10 other hubs in New York, spread between Manhattan and Brooklyn, with more than 100 hubs in total around the world in countries like Mexico, Brazil, Colombia, Peru and Poland.

The hubs typically measure between 2,000 and 3,000 square feet and are located in low traffic areas to avoid paying high rent, Trerotola said.

JOKR purchases all of its products at wholesale prices directly from suppliers and then manages inventory at its hubs. It also purchases products from local suppliers based on demand.

Trerotola said the company relies heavily on customer purchasing data to know which products to store, reducing waste.

He said the company decided to establish a base in Long Island City given the popularity of the area and its growing population.

“When we looked at places around the world, Long Island City established itself as an attractive area and we’ve seen a lot of migration to the region since the pandemic.”

Trerotola said the company plans to open more hubs in Queens, while also looking to expand the range of its products it offers.

He said the company plans to compete with big e-commerce players like Amazon in the future.

“We’re building an online retail business that could basically deliver everything in 15 minutes. We generally see a huge opportunity to revolutionize e-commerce.

A JOKR worker assembling an order inside one of his hubs (Photo provided by JOKR)

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