ATLANTA–(BUSINESS WIRE)–Genexa, maker of the world’s first clean medicines – made with the same effective active ingredients as conventional brands but without any of the artificial fillers – has named Emily Culp as the company’s new Chief Marketing Officer (CMO). Culp will lead all branding, marketing and e-commerce strategy for Genexa, bringing with her more than two decades of marketing and e-commerce experience and a proven track record of accelerating growth by creating consumer-centric brands across channels and geographies, driving business transformation and introducing innovative new products.
Culp joins Genexa at an exciting time of strong growth. In 2021, Genexa expanded its retail footprint to 45,000 stores nationwide, including key retail partners such as Walmart, Target, Rite Aid, CVS, Whole Foods as well as online at Genexa.com and Amazon. The company also launched its first national broadcast marketing campaign and closed a highly successful and oversubscribed $60 million Series A that brought together some of the world’s most highly regarded consumer product investors. Hollywood’s top wellness advocates also took part in Series A, the biggest ever for a consumer pharmaceutical company. Famous investors passionate about the clean medicine movement include Gwyneth Paltrow, Chris Pratt, Katherine Schwarzenegger, Donald Glover, Lily Aldridge, Jennifer Meyer, Regina Hall, Sanaa Lathan, Don Cheadle, Bridgid Coulter, Lana Parrilla, Patrick Schwarzenegger, Tony Kanal, Zoey Deutch and Nikki Reed.
“We are very excited about the future of clean medicine, and Emily couldn’t be a better leader to help accelerate Genexa’s growth and embed our brand and our core mission – people first – in the hearts and minds of our consumers,” noted Co-founder and CEO of Genexa david johnson. “We are committed to giving everyone access to real choices and Emily’s passion and experience for mission-driven businesses will help shape our voice and brand with customers.”
“Genexa is doing something that I have never seen before in my decades of experience in over-the-counter drugs,” adds Genexa’s President Brian Perkins. “Inspired by putting people above all else, Genexa is driving innovation by challenging the way over-the-counter medicines are formulated, bringing safe, clean medicines to market in a way never before seen. possible. Emily’s passion and experience with mission-driven companies like ours will help shape our voice and brand with customers. »
Covering all traditional over-the-counter treatment categories, including colds and flu, pain relievers, digestion and allergies for infants, children and adults, Genexa’s medications have the same active ingredients as the leaders in category but, for the very first time, are made without any artificial inactive ingredients. including the plethora of artificial colors, talc, sorbitol, high fructose corn syrup, propylene glycol, titanium dioxide, and common allergens like gluten and lactose.
“I am honored and delighted to join Genexa. I deeply believe in the vision that Max and David have set forth – to finally give people the real choice to use medicines that are both effective and clean, medicines made by people who truly care about you and your family,” said Emily Culp, CMO of Genexa. “Years of development with leading doctors and experts means that there is finally effective medicine available without artificial colors, flavors and common allergens while retaining all the active ingredients you really need. To me, that means that better health options are finally available to everyone, and they’re made by a company that puts people first in every way.
Most recently, Emily was CEO of Cover FX, a clean beauty brand with a global presence across all channels. She led the transformation of the company by pivoting the business model to be more consumer-centric, global and DTC-focused and introducing new patent-pending products. Her leadership and vision have allowed Cover FX to maintain its position as a pioneer in the clean beauty category while adapting to changes within the industry.
Prior to joining Cover FX, Emily was Global CMO at Keds, where she was responsible for the strategic development and creative execution of Keds’ global marketing initiatives including retail development, omnichannel marketing, e-commerce, public relations, content development and product collaborations. Emily has also held global omnichannel marketing and retail transformation roles at Rebecca Minkoff, Clinique and Unilever. She was responsible for launching programs such as the “store of the future” at Rebecca Minkoff, negotiating the partnership between Unilever and Amazon, launching Clinique’s social media presence and expanding the DTC business. worldwide. She began her career in various positions with agencies such as Ogilvy & Mather, Arnold and Digitas.
Emily was recognized in Forbes as one of The most influential CMOs in the world, in Business Intern on the list of the 50 most innovative CMOs in the world and on the Adweek 50 list. She frequently lectures at Columbia University and has spoken at many prestigious industry events including shop.org, NRF, Google Retail Summit and SXSW. Culp holds an MBA from Columbia University and a BA from Wake Forest University.
All of Genexa’s products are manufactured in accordance with relevant FDA guidelines and are project verified non-GMO and gluten-free. Many are also certified organic and vegan. As a Certified B-Corporation, Genexa is committed to using business as a force for good, adhering to rigorous standards of social and environmental performance, accountability and transparency.
For more information, visit Genexa.com.
Founded by two fathers on a mission to revolutionize the medicine aisle, Genexa makes medicine with the same active ingredients people need, but without the artificial ingredients they don’t. We believe people deserve choices. That’s why our business is built on a commitment to putting people above everything else. All of our products are made to the highest medical standards with no artificial colors, common allergens or unnecessary inactive ingredients. It’s real medicine, made clean. Find out how we put people above all else, in everything we do, at Genexa.com.